Self-mailer to announce the launching of Knoll’s website in 1998. Lenticular production: text flips from “Knoll” to “www.knoll.com.” Quantity: 55,000. Winner of 1998 AIGA award for excellence and published in Design for Response, Rockport, 1999.
A gingerbread cookie, frosted with the Knoll logo, mailed in its own self mailer box with note card. December 1998 Quantity: 15,500. The challenge was to produce a non-denominational holiday greeting that maintained the Knoll aesthetic. Food, the universal aspect of the holiday season, led to the gingerbread idea.